Selling off-plan properties can be a challenging task for real estate agents. Unlike ready-built homes, showing prospective clients what they are buying is not as easy. With only artist impressions and show units to rely on,as an agent you must be creative and resourceful in their approach.
However, with the increasing demand for off-plan properties, there has never been a better time to be an off-plan agent. To be successful in this profession, agents must know their product inside out, from completion dates to payment options and developer background.
The first one is to be familiar with other new projects in the area to help clients make informed decisions based on location and price range. While it may seem daunting, being an off-plan agent can be a lucrative career with the right skills and knowledge.
To excel as a broker, you need to be on top of every piece of information you can get. This includes everything from off-plan to ready properties and the latest trends in the market. The competition is fierce, with buyers looking for the most value for their investment, so you need to know what both the off-plan and secondary markets are offering.
It’s crucial to gather as much information as possible about the activities and numbers in the secondary market, just as you would for new developments in the area. Building a network of key players is also essential, not just with sellers and buyers, but also with representatives from the developer’s side. This will help you see a deal through, and ensure that the level of service you provide lasts throughout the entire process.
To truly distinguish yourself from other brokers, you need to provide exceptional post-sale service. This means going above and beyond what is expected of you. By putting a well-thought-out after sales service plan in place, you can show your clients that you genuinely care about their satisfaction and well-being. Simple gestures such as scheduling reminders to follow up with your clients after some time can go a long way in building lasting relationships.
