Sobha Realty of Dubai has announced that their high-rise luxury tower, The S, has achieved complete sales, resulting in AED1.4bn ($381m) in sales for the company. This achievement is a testament to the exceptional performance of Dubai’s property market, which has become one of the most profitable luxury property markets worldwide.
The S Tower is a signature residential project that is 62-storeys high and comprises 43 storeys of luxury residences. The project, which was launched in October 2022, is an iconic development that showcases Sobha Realty’s “Backward integration” model, which has become a case study at Harvard. The tower has sold all 84 residential units, which include four and five-bedroom apartments priced at over AED15.5m and AED34m, respectively.